The brick-wall motif is a recurring reference in Experimental Jetset's work, rooted in their long-standing research into Provo, the Amsterdam anarchist movement of the mid-1960s. The pattern derives from the first issues of Provo magazine, whose covers featured a brick-pattern dollhouse wallpaper — which Experimental Jetset enlarged to actual-scale proportions, underscoring the relationship between the city as built environment and the printed page. 

This investigation found a new chapter in their 2024 site-specific installation Beyond the Space of Fragile Geometry, where posters based on the standard Amsterdam brick size were shown alongside a new adaptation calibrated to the dimensions of the Venetian brick — a quiet but precise translation of one city's fabric into another's.

Experimental Jetset is an independent graphic design collective based in Amsterdam, founded in 1997 by Marieke Stolk, Erwin Brinkers, and Danny van den Dungen. Known for their highly conceptual approach, they describe their working method as "translating language into objects," with a practice focused on printed matter, site-specific installations, and visual identities. Their work consistently explores the relationship between language, design, and the city, and is held in the permanent collections of institutions including MoMA New York and the Art Institute of Chicago.